Anime-inspired streetwear designed in Tokyo. Let's make content that hits as hard as our embroidery.
Super Weeb is for fans who want to wear their fandom — not just display it. Every hat is a reference only real fans recognize.
Super Weeb blends streetwear culture with anime, creating premium pieces to represent your favorite characters. Designed in Tokyo, built for fans who appreciate craftsmanship and culture.
Products: Snapback hats ($50), t-shirts ($45–50), hoodies ($80). Collections include Naruto, Hunter x Hunter, One Piece, Jujutsu Kaisen, Vinland Saga, Dragon Ball Z, Attack on Titan, and Avatar: The Last Airbender.
Quality over quantity. We want content that feels native to TikTok — not an ad, a vibe.
TikTok-optimized, 45–60 seconds (see format guide below). Must open with a hook from the approved hook frameworks. Upload your final video to Insense and to the Google Drive folder we share with you.
Upload all raw clips and b-rolls to the Google Drive folder Katarina provides. This includes any unboxing, try-on, street footage, or reaction clips — even if they didn't make the final cut.
Propose 2 concepts before filming — choose from the ideas below or pitch your own. We'll confirm the direction before you start shooting.
These are the formats that perform. Pick one as your main direction — or combine elements from multiple.
Walk up to someone on the street, hand them a Super Weeb hat, and capture their honest first impression on camera. Let them look at the embroidery up close. Real reactions, unscripted. The reveal moment is everything — what do they notice first? Do they recognize the character?
Transformation arc. Before: regular fit, background energy. After: Super Weeb hat on, main character mode activated. Use the "NPC to protagonist" hook (see hook frameworks below).
Side-by-side or cut comparison showing a basic hat vs. the Super Weeb equivalent. Focus on embroidery quality, fit, and the detail only fans recognize. Strong quality-card angle.
Open the package, show the hat, put it on for the first time. Great for new collection launches — lean into the "just dropped" hook and the unboxing experience.
Macro-style shots showing the embroidery detail. Narrate the reference as a fan, not a reviewer — "if you know, you know" energy. Only works if you're genuinely a fan of the series on the hat.
These are the top-performing hook structures in the hats/caps category right now — analyzed from the top 1,000 ads on platform. Your video's first 3 seconds determine everything.
Give the viewer a transformation promise with a specific time frame. The #1 spending hook in the category right now. Turns the hat into a character arc catalyst — wear this, become the protagonist.
Open with a pain point about regular hats, then flip to Super Weeb as the solution. Plays on quality, comfort, and the frustration of wearing something that just looks basic.
Classic new-drop energy. Works every time for product launches. Lean into the limited or just-arrived framing and let your genuine fan reaction carry the hook.
Platform data shows 45–60s is the most rewarded placement right now — 52% of rewarded ad spend hits this window. Don't cut early. Produce 1–2 videos in this format.
Use the stacked selling point reveal as your base structure — build the case for the hat beat by beat:
Hook (0–3s) — Open with your chosen hook framework. Don't waste a second.
Clean embroidery reveal (3–15s) — Show the craftsmanship. Macro shots, good lighting. Let the detail speak.
Low-profile fit (15–30s) — Wear it. Show how it sits on a real head. Streetwear context — how does it complete the fit?
The fan reference moment (30–50s) — The detail only real fans recognize. Name the character, the arc, the power — whatever resonates. This is your CTA moment.
Close (50–60s) — Direct to the link in bio. Clean exit.
Study these before you shoot. Each one nails something specific — watch closely and make it your own.
Hat try-on / fit reveal style
Product showcase / reaction format
Fit context / lifestyle integration
Give hat to someone on the street, capture their first impression reaction on camera.
9:16 vertical — TikTok native. 4K or 1080p minimum.
45–60 seconds for the main deliverable. Short clips (under 15s) for b-roll.
Clear voice audio if speaking to camera. Trending sound optional on b-roll cuts.
Natural or clean studio light. The embroidery must be visible — no muddy shadows on the hat.
Minimal unless it's part of the hook format. Let the product speak.
Send your concept direction before filming. Final video reviewed before posting.
Send Katarina your 2 proposed concepts via Insense before you start filming. She'll confirm which direction to go with.
Katarina will share a Google Drive folder. Upload ALL raw footage, b-rolls, and your final edited video there.
Your final edited video also goes to Insense for campaign tracking. Raw content stays in Google Drive only.
Do not post publicly until you have written approval. We review quickly and will get back to you fast.